Big Boy Restaurant International, LLC

Big Boy

Project Description

With over 100 locations in the Midwest and California, Big Boy is a legendary chain of fast casual dining restaurants famous for their double decker cheeseburgers. We developed a plan to drive traffic and increase sales in this highly competitive category. Our team worked on the media planning & buying (television, radio, digital, newspaper, outdoor and direct mail) as well as many grass-roots sponsorships.